Marketing case presentation

Yantai Shengbaolong International Wine Co. LTD
Headquartered in Yantai, one of the seven gold coasts of the world, which enjoys the reputation of "Oriental Bordeaux" and "World Wine City", there is a company founded in 2007. In the past ten years, it has devoted itself to one thing and one goal, that is, to provide the world's high-quality wine to Chinese consumers who know and love wine. So far we have sold 80 million bottles of fine wine.

The company's name is Yantai Shengbaolong International Wine Co., LTD.

For the last 10 years, we didn't produce wine, we were the porters of the world's fine wine. In 2012, the company established the Import and Export Company. Mr. Li Wensen, the general manager of the company, led the technology research and development center of the company to go deep into the above five core producing areas and select the century-old wineries which are enough to form long-term strategic partnership. These wineries are: Chateau Emies in France, El Bregso Agricultural Cooperative in Spain, Chateau Perazzoli in Chile, have been cooperating with these wineries for six years. After years of running in, the International Wine Technology Center and the core level of Saint-Barron have formed a regular communication and exchange mechanism with the above wineries.